Software

Software I built because the work kept repeating.

I do not build these as demos. They started as sales research, delivery queues, ad data, content, reporting, and agent work that was too slow to keep doing by hand.

Shared software

HeavisideOS

Internal

The software my agencies run on. One codebase under the websites, CRMs, dashboards, ad pipelines, content tools, and AI agents. Different brands on top.

Result: One reusable core now sits under the agencies, dashboards, content systems, ad-data workflows, and agent fleet.

Built because: The old version of the business depended on scattered SaaS tools, docs, manual reporting, and Monday memory.

30+ production systems running on it

Powers MarketingOS, PavingOS, GarageDoorOS

systems:heavisideos

Open page

Niche software

MarketingOS

Internal

The cockpit my agencies use day to day. SEO, PPC, content, websites, CRM, reporting, outbound, wired together so a Monday review takes 30 minutes instead of three hours of tab-switching.

Result: Agency growth work is organized as one loop: outbound, ads, SEO, content, websites, CRM, reporting, and owner review.

Built because: Running growth from separate ad dashboards, GHL screens, spreadsheets, and notes made every review slower and less trustworthy than it needed to be.

Runs Heaviside Digital, Paving Marketers, Garage Door Marketers, EMA

Feeds patterns into PavingOS and GarageDoorOS

systems:marketingos

Open page

Niche software

PavingOS

In Progress

A version of MarketingOS shaped specifically for paving contractors. Built from what I've learned running Paving Marketers since 2020.

Result: PVM is where the paving-specific software has to prove itself, not just an agency case study.

Built because: Paving owners need estimate follow-up, commercial pipeline visibility, job economics, and local search clarity more than generic marketing reports.

Niche refresh in progress

Built on live Paving Marketers operations

systems:pavingos

Open page

Niche software

GarageDoorOS

In Progress

MarketingOS shaped for garage door installers and repair shops. Garage door is fast. Emergency calls, same-day jobs, brutal competition. The software has to keep up.

Result: A second niche proves the HeavisideOS pattern can work outside paving.

Built because: Garage door companies deal with urgent demand, missed calls, emergency scheduling, stale estimates, and franchise pressure.

Niche refresh in progress

Built on live Garage Door Marketers operations

systems:garagedooros

Open page

Revenue tools

HG Websites

Live

The multi-tenant Next.js platform under the agency sites and most client sites. One codebase, many brands.

Result: One website engine now powers the public web layer for the Heaviside portfolio instead of rebuilding the same pages, forms, tracking, and proof blocks for every niche.

Built because: Every new agency/site needed the same pages, tracking, forms, proof blocks, and Core Web Vitals work.

Powers Heaviside Digital, PVM, GDM, EMA, Heaviside AI, Heaviside Group

Animation and interaction refreshes in progress

systems:hg-websites

Open page Live property

Revenue tools

HG Web Commander

Pilot

The HeavisideOS-driven runtime that builds client-niche sites from templates, runs preview and approval flows, and records rollback evidence.

Result: Client-site production gets a governed preview, QA, publish, and rollback layer instead of a manual handoff process.

Built because: Website refreshes fail at the handoffs: review state, domain readiness, publishing, rollback, and evidence.

Pilot deployment for niche refreshes

Bridges HeavisideOS into client-site rendering

systems:hg-web-commander

Open page

Revenue tools

Agency Financials

Live

The financial dashboard for the agencies. Revenue, costs, margin, client economics, forecast. One screen instead of QuickBooks plus three spreadsheets.

Runs the Heaviside agencies on a 35/20/20/25 cost structure

Q1 2026 cashflow model: 24 days actual, zero drift

systems:agency-financials

Open page Live property

Revenue tools

HG Outbound

Live

AI voice agents that call real prospect lists for the agencies. They qualify, answer questions from a knowledge base, book onto a calendar, and sync every call to the CRM. The current build adds two-pass AI transcript review on every call, per-call compliance controls, and a human approving every consequential action.

Result: Outbound calling runs as monitored infrastructure: dials, review, fulfillment, and follow-up in one loop.

Built because: Phone rooms are expensive and inconsistent; unreviewed AI callers are worse. The hard part is the review and approval layer, not the dialing.

About 3,800 calls in a representative week, about 4 in 10 reaching a person

30 qualified leads that week at about $4 a lead all-in (AI platform + telephony) - more than 10x below what the same lead costs us from Meta ads in these trades

systems:hg-outbound

Open page

Revenue tools

HG SEO Commander

Live

The screen the SEO team works from. Audits, visibility tracking, GBP posting, content queues, review prompts, and the AI visibility checks that started mattering when ChatGPT and Claude started recommending businesses by name.

Result: SEO work becomes staged actions, reviewable recommendations, and agent-assisted execution instead of a monthly PDF.

Built because: SEO delivery gets vague when work, evidence, and review state are disconnected.

30+ cataloged SEO/GBP/GEO agents (dry-run / staged execution)

Live across Heaviside agency clients

systems:hg-seo-commander

Open page Live property

Ad intelligence

HG PPC

Internal

A warehouse for Google and Meta ad data. Vertical labels, creative pattern tracking, ML feature views. An account-level scoring and alerts engine running in production.

Result: Paid-media review moves from dashboard-watching to benchmarked account scoring, risk detection, and waste/fatigue alerts.

Built because: Google and Meta dashboards show local activity but miss cross-account context, broken tracking, and silent deterioration.

165+ ad accounts across paving, garage door, and Heaviside verticals

Production ML scoring on every warehouse run

systems:hg-ppc

Open page

Ad intelligence

Meta Ads Intelligence

Internal

The Meta side of HG PPC, plus the creative review loop. Account health, fatigue scoring, competitor moves, and the kill/scale calls that decide the month.

Result: Meta creative decisions become a repeatable review process instead of vibe-based calls.

Built because: Fatigue, scale, and replacement decisions are expensive when they rely on memory and screenshots.

Live across Heaviside agency Meta accounts

Connected to competitor scanner and HG PPC warehouse

systems:meta-ads-intelligence

Open page

Content tools

HG Content

Live

The pipeline that produces and ships content across the agency brands. Multi-brand planning, AI-assisted drafting, SEO workflows, and the editor pass that keeps it from sounding like everyone else's AI content.

~900 articles/month across client and internal sites

Part of the MarketingOS content layer

systems:hg-content

Open page Live property

Content tools

AI Video Pipeline

Live

Next.js + Remotion app for generating Meta and X video ads. ElevenLabs for voice, Whisper for transcripts, FLUX 1.1 / Gemini 3 Pro for stills, ComfyUI on a local RTX 3090 for the heavy lifting. ~$0.34 per finished 30-second ad.

Result: Video creative becomes a repeatable production pipeline instead of a slow vendor bottleneck.

Built because: PVM/GDM need more ad creative than a manual video workflow can produce economically.

~30 minutes per video, ~$0.34 cost per finished ad

Used for PVM and GDM Meta campaigns

systems:ai-video-pipeline

Open page Live property

Agent infrastructure

Hermes Agent Fleet

Internal

A lean fleet of 33 scheduled jobs across three machines (HQ + two workers), kept deliberately small. Monitors infrastructure, queues, backups, anomalies, outbound calling review, follow-ups, day briefs, research content. The agent layer underneath everything.

Result: Agents run as monitored operations with schedules, budgets, approvals, and human checkpoints.

Built because: Agent demos do not handle wakeups, retries, governance, logs, or approval routing.

33 enabled jobs across HQ + two worker nodes, kept deliberately lean

MiniMax-M2.7 default, Z.AI GLM-5.1 for docs, gpt-4.1-mini for moderation

systems:open-agents

Open page

Agent infrastructure

Agent Commander

Open Source

Multi-host dashboard for AI agent sessions. Real-time terminal streaming, attention queue, scoped memory, approval flows. The open-source version of how I run agents.

Open source: github.com/cvsloane/agent-commander

Runs a multi-host agent fleet from one dashboard

systems:agent-commander

Open page Live property

Agent infrastructure

Infrastructure Dashboard

Open Source

Self-hosted dashboard for Coolify deployments, BullMQ queues, Prometheus, PostgreSQL health, the Hermes fleet, and the home-network gear. SSE updates so it's actually live.

Result: One dashboard shows the infrastructure the businesses depend on: deployments, queues, databases, agents, traces, and network health.

Built because: Production operations were spread across Coolify, shell commands, logs, queue views, Prometheus, and memory.

Live monitoring across apps-vps, db-vps, homelinux

Open source: github.com/cvsloane/infra-dashboard

systems:infra-dashboard

Open source

Open Source

Public MCP wrapper for DAGA member API keys (Claude Code / Codex for Academy members).

bws-init

Open source

Open Source

CLI for initializing Bitwarden Secrets Manager in any project.