InternalCreative review
Meta Ads Intelligence
The Meta side of HG PPC, plus the creative review loop. Account health, fatigue scoring, competitor moves, and the kill/scale calls that decide the month.
Creative fatigue and scaling decisions made on vibes are the most expensive mistakes in paid media. This makes them defensible.
System Card
categoryAd intelligence
statusInternal
page/meta-ads-intelligence
Public version
Creative decision loop
01
Account performance
02
Competitor moves
03
Creative fatigue and offer patterns
04
Refresh, kill, scale, or hold
This shows the decision flow without exposing private ad account screenshots.
What it proves
Meta creative decisions become a repeatable review process instead of vibe-based calls.
Problem
Fatigue, scale, and replacement decisions are expensive when they rely on memory and screenshots.
1
What it does
Combines account performance, competitor observation, creative pattern tracking, and the rules I run by. The output is the three or four decisions worth making this week. Refresh, kill, scale, or hold.