Physicist by training. Marketer and engineer by trade.

I started in academia, pursuing a PhD in plasma physics at the University of Iowa. I wrote particle-in-cell plasma simulations in FORTRAN and worked in a laser spectroscopy lab. Work that required rigorous quantitative thinking and the ability to translate physical systems into working code. I left ABD. The academic path wasn't for me, but the training became the foundation for everything after.

Then I spent 10 years in B2B sales. I carried a quota, managed enterprise accounts, and learned firsthand what it takes to close a deal and build a pipeline. That perspective shows up every time the work touches a sales team. I'm building for the version of me who wanted that software in 2009.

I started consulting on my own in 2011, and launched Heaviside Group in 2014 when I took it full-time. It grew into a set of niche marketing agencies and the software underneath them: Paving Marketers and Garage Door Marketers, running on Heaviside Digital, the white-label platform I built in 2017. As it grew I put a manager layer over the agencies and moved the repeatable work into software, 30+ production systems now, so the day-to-day stopped depending on me.

I also tend to get involved early when a technical wave looks useful. One example: I built one of the first 100 published OpenClaw skills back when the project was still called ClawdBot. It connected Microsoft 365 workflows into the agent layer before that category felt settled.

My current focus is building systems that run without me babysitting them. Revenue forecasting an owner reads on Monday morning. Data pipelines that don't break overnight. Agents that handle the third email in a follow-up sequence so I don't.