Video brief

45 seconds, no slides

Recorded direct-to-camera. No b-roll for the first cut. It should sound like a person, not a producer.

Asset path: /videos/chris-sloane-intro.mp4

Here's a summary of this page by my AI Avatar

Hook

0:00-0:06

I'm Chris Sloane. I run niche marketing agencies and build the software they actually use.

Context

0:06-0:14

Paving Marketers, Garage Door Marketers, and Electrician Marketing Agency are the front line. Heaviside Group is the umbrella. The agencies sell marketing. The software is the part most agencies pay too much for, and I got tired of paying for it.

Mechanism

0:14-0:23

The shared code under all of it is HeavisideOS. Websites, CRMs, ad pipelines, content tools, AI agents. PavingOS and GarageDoorOS are the niche UIs on top.

Numbers

0:23-0:34

30-plus production systems running today. 1,113 competitor ads scanned and organized. One anonymized account grown 22.7x in 90 days. None of it is a demo.

Thesis

0:34-0:39

AI is most useful when it handles the boring part of the work, not when it's on the homepage.

Close

0:39-0:45

If you're trying to make AI useful inside a real business, not just demo it, I'd like to talk.

Visual direction

Direct-to-camera, Cincinnati office or similar, not a stock background

Cut to a screen recording of the actual software when the systems get named

Hold the three numbers on screen for the numbers beat (30-plus systems, 1,113 ads, 22.7x)

Close with the still card: Chris Sloane, csloane.com