Heaviside Group
The holding company. Three niche marketing agencies, a white-label digital platform, three software and research products, an AI consulting practice, and an education arm all sit underneath it.
Why Heaviside Group exists.
Short version of who Heaviside Group is for and what it actually does. I keep the public parts public and the client work out of it.
Here's a summary of this page by my AI Avatar
Keeps the agencies, software, AI work, infrastructure, and education under one roof.
Without the holding-company story, the work looks scattered even though the same problems keep showing up across the brands.
What it is
The umbrella over everything I run. Each brand has its own market, customers, and P&L. The group exists so the shared software, finance work, and lessons sit in one sensible place.
What's underneath
Two halves. The agency side is the front line. Heaviside Digital is the white-label platform from 2017. The niche agencies followed: Paving Marketers in 2020, Garage Door Marketers in 2022, and Electrician Marketing Agency in 2023. The tools and education brands came from the work those agencies created.